Transport & Main Roads “Lift Legends”
Project for Transport & Main Roads
Created by Publicis Worldwide and directed by Jonas McQuiggin from Two Little Indians, #LiftLegend is the latest drink driving campaign for TMR.
Your #LiftLegend is anyone below the legal BAC limit who can get you home safely after you’ve been drinking.
They might be your mum or dad, your husband, wife, boyfriend, or girlfriend. They might be your best mate, a bus driver or taxi driver or even a work mate. But hey, maybe you can be a #LiftLegend too.
So don’t drink & drive, plan your #LiftLegend instead.